Making memories one cookie at a time!
When we meet new people and they ask what we do for a living, the second question they always ask is “How did you get into selling cookie cutters?” Our short answer is that Joel’s mom got us started.
My husband’s mother passed away on June 21, 2022. Her name was Nancy and she was an entrepreneur. She had five kids and was a stay-at-home Mom for their entire growing-up lives. Yes, she was a stay-at-home Mom, but she always found ways to help supplement her family income in so many fun and creative ways! Just a few of her business adventures included selling Christmas trees out of their backyard, creating and selling pine cone wreaths, and selling night crawlers. There are many other ventures that she took on, too many to name. She was always crafting, making scrapbooks for the kids, and was quite a cook and baker!
In 1980, she opened a country gift and candy shop called Memory Lane. This was located next to Mamie Eisenhower’s birthplace in Boone, IA. There she sold fabric, buttons, many unique applique patterns, and country decor wall hangings. She then also added to her resume as a successful pattern designer with the name Down Memory Lane. Oh, she also sold miniature cookie cutters! Can you see where this is going?
Yes, Nancy was the person who suggested we start our mail order business selling cookie cutters. You see, the time was 1993, and mail order was king. This was years ago before Amazon, Walmart.com, and before everyone owned a computer. If you wanted to buy something out of a magazine, you sent a check in the mail with the order form torn out of the magazine. Then you waited until it came to you in the mail. What a different time of life that was!
Nancy encouraged us, gave us some start-up money, and was always there to advise us on all the new challenges we would face going into business on our own.
We would not be where we are today without her influence and encouragement.
She loved thumbing through magazines and finding creative ways to use cookie cutters for more than just baking. When she found some good ideas, she would tear out the article and pop it in the mail to us.
In those early years, we had so much fun traveling to Quilt Markets with her and Larry. Most of those trips included Nancy’s sister Donna, who owns a pattern business Caught Up In Stitches.
The picture you see is her last visit to our warehouse with her husband, one of her daughters, and her oldest son, Mr. Cookiecutter.
Nancy will be missed greatly! She loved and cared deeply for all those around her.